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Corporate Online Video© 2008 Max Lent
Online video is a greatly underused tool in business. The fact is that corporate Web sites are often the first point of interaction between a customer and a company. My vision is to have the best salesperson in the company make their best presentation via Web-based video. Not the little fuzzy videos presented by some companies, but a large clear high bandwidth video with good sound and even better scripting. All how-to demonstrations would be available in video format on the Web. What may companies have not realized is that there are a large number of people in the world who do not learn from reading. They need to see how something is done in order to learn it. A useful corporate Web site recognizes that people learn through many channels. Providing text, graphics, and video provides more opportunity for customers to help themselves and cut down on help desk calls. Web video enables companies to become more transparent and create customer trust if used widely and wisely. Even this concept is starting to become dated because it is already a standard even though most companies haven’t adapted to a Web video world. What’s next? Customers telling other customers how to use products with their own Web-based videos. It doesn’t really matter whether corporate executives buy into this idea or not. Customers will publish their own videos to places like YouTube.com http://www.youtube.com with or without the permission of the manufacturer. Executives who do buy in will be way ahead of their competition. Enlightened executives will likely offer competitions for the best customer produced video about a product or service and post the winners on their corporate Web site. The result of the wide use of corporate and customer Web-based video being published to a corporate Web site is that it gives customers yet one more reason to interact with the company. More positive interaction results in greater customer loyalty and respect. That translates into more sales and the possibility of viral marketing.
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©1995- 2008 Max Lent
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