Web Content Development

What I do is empower companies to meet Web-based consumer information expectations.  My services range from offering advice to implementing entire Web sites and long-term strategies.  My goal is to make make my customers self sufficient and capable of maintaining their own Web sites.  I see myself as an educator and mentor as much as a consultant. 

Imagine a beautifully bound book with an intriguing title, but when opened there is nothing printed on the pages.  A beautifully graphical designed Web site that lacks useful content is much the same as the book of blank pages, pretty but useless.  Glitz is no substitute for content.  What users of the Web want when they visit a business Web site is information and lots of it.  They may want to buy something and want detailed descriptive specifics about the merchandise including text, graphics, audio, and video.  Consumer pre-purchase expectations generally exceed the content provided by business Web sites.  Post purchase product support expectations are even higher and the content provided by businesses is even less.  It is doubtful that most businesses have the capacity to supply more content than consumers have the capacity to consume.  The challenge for businesses is meet consumer content expectations. 

Assumptions

• The Web is content driven
• Content equals traffic
• Quality content and traffic are essential for success ecommerce

Subject Matter Expertise

[ Home | Services | Contact | FAQ | Ideas | Globalization | News | Search  | Articles | Links | Travel |
| Intellectual Property |  Knowledge Management | InfoRochester.com | Web Sites ]

Contact Information:

Max Lent
Business and Web Consultant
812 Coventry Drive, Webster, NY 14580
Telephone: 585-670-9707