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Travel Industry ConsultingDuring the development of Travelconsumer.com I visited the government, tourism, and commercial Web sites for hundreds of countries. I learned a great deal about travel Web sites. Out of more than two hundred official tourism Web sites less than five met minimal quality standards. As a courtesy, I emailed spell checked copy from many of the tourism Web sites back to them corrected. I must have identified more than a hundred broken links on these sites. Based on what I have seen in my research of international government and tourism Web sites, there is a great deal that I can do to assist travel industry businesses and organizations to develop better Web sites that include the kind of information that travelers seek. It is no secret that nearly anyone with Internet access plans at least some of their travel using the Web. It is no secret what happens when a country that depends on tourism revenue fails to develop an inviting and useful Web presence. Tourists go to the countries they can research online. Countries that lack competitive tourism Web sites are losing money. Within countries, regional and city Web sites, when they exist, often lack the most basic information that tourists seek. Again, lost revenue. Within countries, tourism industry Web sites such as hotels, restaurants, airlines, cruise ships, and more lose money if their sites are not competitively information rich and visually attractive. Max Lent Communications enables national and local governments to compete successfully in a global marketplace for tourist dollars. Max Lent Communications enables travel industry businesses to effectively market their products and services in an increasingly competitive Web marketplace. Max Lent
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©1995- 2008 Max Lent
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